James Pratt has built one of the most unusual small-group PT models I've come across.
His 7,200 sq ft headquarters has around 950 members, can coach 30 people an hour and still gives every member individualised programming.
We get into the systems that make it possible, why Pratt Personal Training only offers ONE service, how they generate around 50 referrals a month, why their free trials convert at 83%, and James' obsession with creating an "unreasonable amount of customer satisfaction."
An absolutely fascinating look inside a small-group gym operating at serious scale.
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