Zach Braff and Alex Blumberg discuss creating a TV show based on a podcast, the rise of podcasting, adapting source material for a show, Zach Braff's acting roles, the future of the podcast industry, and their resolutions and recommendations.
The TV show 'Alex, Inc.' is based on the real-life story of Alex Blumberg, founder of Gimlet Media, and combines elements of family comedy with the behind-the-scenes world of podcasting.
The future of podcasting involves increased accessibility, diverse programming, and the potential for growth and innovation, with new types of podcasts emerging and captivating listeners in different ways.
Deep dives
The birth of Alex Inc. - a TV show based on a podcast
Alex Inc., a new TV show starring Zach Braff, is based on the real-life story of Alex Bloomberg, the founder of Gimlet Media. The show follows the journey of Alex Schumann, played by Zach Braff, as he quits his job and starts his own podcast company. The idea for the show came about when a producer at Sony Pictures Entertainment optioned the podcast Startup, which chronicled Alex Bloomberg's experience of starting Gimlet Media. The show combines elements of family comedy with the behind-the-scenes world of podcasting.
The challenges and triumphs of starting a podcast company
Alex Bloomberg, the real-life founder of Gimlet Media, discusses the challenges and emotions he faced when he decided to quit his job at NPR and start his own podcasting company. He had no personal brand or audience but documented his journey of building Gimlet Media through a podcast called Startup. The show explores the fears, anxiety, excitement, and the emotional rollercoaster that comes with starting a business. Listeners get an inside look into the intense pitch meetings, negotiations, and tense conversations Alex had with investors, co-founders, and his family.
The fusion of TV and podcasting
Alex Inc. represents the fusion of TV and podcasting, with Zach Braff playing a character based on Alex Bloomberg. The show explores the challenges and joys of creating a podcast company. While the podcast industry is still evolving, the show highlights the potential of podcasts as a storytelling medium, capturing authentic emotions and experiences. The decision to focus the show on a family comedy stems from the desire to provide content that can be enjoyed by the whole family, reflecting the idea that podcasting is about connecting with people and pursuing dreams, whether it's in the world of podcasting or any other field.
The future of podcasting
The future of podcasting is predicted to involve increased accessibility and more diverse programming. Smart speakers, in-car streaming, and mobile devices are expected to become the primary platforms for podcast consumption. While conversational shows and storytelling podcasts are likely to remain popular, there is also a growing trend towards highly produced audio series and even potential 24/7 reality-style podcast streams. The podcasting industry is still in its early stages, and the potential for growth and innovation is vast, with new types of podcasts emerging and captivating listeners in different ways.
Zach Braff's character in the new ABC sitcom 'Alex, Inc.' is based on Alex Blumberg, who founded the podcast company Gimlet Media, and chronicled it in the podcast 'Start Up'. They talk to Sam about how the new TV show came to be. Follow @zachbraff, @abexlumberg, and @Gimletmedia. Email the show at samsanders@npr.org and tweet @NPRItsBeenAMin with feels.