Product Bakery – The Product Management, UX & Design Podcast
#26 Combining business & product mindsets - with Rich Mironov @Product Management Consultant & Author
Jan 28, 2021
Product Management Consultant & Author, Rich Mironov, shares insights on working with executives, negotiating with stakeholders, and tackling challenges in product management. Topics include prioritizing value delivery, managing stakeholders without product backgrounds, and tips for new product leaders.
54:25
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Quick takeaways
- Establish clear customer segmentation for better product alignment.
- Create thumbnail business cases for effective prioritization and focus on high-value initiatives.
Deep dives
Key Tip 1: Customer Segmentation and Clarity
Establish a clear customer segmentation strategy to focus on the key customer groups and their needs. By understanding the segments, their economic value, and reasons for purchasing, product leaders can align the product strategies more effectively.
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