

The Creator CEO with Ahad Khan
Aug 14, 2025
Ahad Khan, CEO of Kajabi, empowers creators to build sustainable businesses through monetization. He emphasizes shifting focus from virality to long-term ownership, discussing actionable strategies for pricing and achieving content market fit. Ahad also shares insights on integrating AI while preserving personal connections, the critical role of post-founder leadership, and how creators can validate their ideas through audience engagement. His vision for the creator economy highlights the importance of entrepreneurial creators and customer obsession.
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Creators Need A CEO Mindset
- The creator economy now prizes creators who think like CEOs and build sustainable businesses.
- Entrepreneurial creators focus on ownership and durability, not just follower counts.
Customer Obsession Guides Product Expansion
- Customer obsession is a durable product strategy that outlives founders and fuels expansion.
- Building around customer jobs led Kajabi from courses to podcasts, communities, coaching, and more.
Find Content‑Market Fit First
- Validate your idea with content before building the product by testing for content-market fit.
- Own your audience off-platform, ask them what they want, and then build monetizable products around that demand.