Reaching remodeler goals in 2022 with Doug Howard

Jan 20, 2022

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Hectic building conditions in 2021 forced builders to rewrite their plans on the fly as they adapted to historic materials scarcity and labor shortages. So how should they prepare for profit and growth in 2022 and beyond?

In this episode of “The Building Code,” Zach and Charley learn the best construction goal-setting strategies from Doug Howard of Remodelers Advantage.

Doug shares how remodelers and home builders can approach scaling and the ways construction software like Buildertrend can bring goals into reach.

HOW WILL THE TURBULENT MARKET AFFECT MY ABILITY TO REACH MY GOALS?

“What I really try to do is get folks to think about growth in terms of a five-year plan. I always want to know where people want to be five years out. Even though people say, ‘Well, how can you do that in the crazy world we live in,’ I will tell you the people that had five-year plans as they were going through COVID, they at least knew how far off track they were. It was a really good rudder to bring them back in line.”

HOW CAN FOCUSING ON QUARTERLY METRICS HELP BUILDERS REACH THEIR FIVE-YEAR GOALS?

“We can look at what's going to drive production capacity. ‘Hey, we need another small job,’ or ‘we're going to be finishing a big job – we need another one to start in May.’ It really translates all these numbers into something actionable, but the really cool thing about it is when someone grows at that pace, and each of those quarters has an escalation, when they get to the fourth quarter, all they really need to do is maintain that level for the next year and they're going to go up in revenue again. They're doing it in a very controlled and a very profitable way, as opposed to, ‘We've sold a bunch, let's go build a bunch. Let's go sell a bunch more – let's try to fit it in.’"

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