202. How The Sisters Behind LeMel Grew Their Brand From an Etsy Shop to Welcoming Guests to Their Showroom

Today's guests and new shophsdt.com brand, Jen and Mel, are the sisters behind LeMel. They've always loved to play with each other’s style and they love, love, love helping clients find a first (or latest!) piece to add to your jewelry stack. Anything that’s available in their shop is something they love, would wear themselves, and probably test-wore for so long that they didn’t want to give it back anyway. Stylish, collectable jewelry for everyday wear – that’s what they always come back to. It’s what they had in mind when they started LeMel in 2015, and it’s what still drives them today.From their part-time jobs at a hometown jeweler to their extremely humble beginnings on Etsy – they couldn’t have dreamed of what LeMel could and would become. Thanks for coming along with us. (And for looking so great while you do it!) We know you'll enjoy this episode brought to us by Dallas Market Center! FOLLOW EMILY ON INSTAGRAM ⁠HERE⁠. FOLLOW HSDT ON INSTAGRAM ⁠HERE⁠. JOIN OUR NEWSLETTER (EMIL'YS EDIT) ⁠HERE⁠. SIGN UP FOR OUR SHOP EMAILS ⁠HERE.⁠