Operation Agency Freedom - The #1 Podcast for Digital Agency Owners Who Want to Scale and Exit Their Business 179 OAF: Marketing sales and Lead Generation With AJ Cassata
Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach.
AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year stay after he fell in love with the vibrant environment and the community of digital entrepreneurs. With a rich background in sales and sales management, AJ brings a wealth of knowledge in creating effective sales strategies and overcoming common challenges that agency owners face, such as follow-up and foundational sales skills.
In today's episode, we'll dive deep into AJ's transition from a traditional lead generation agency to a consulting powerhouse, discuss the importance of tailored and genuine outreach methods, explore the power of lead magnets, and much more. Plus, AJ has generously offered a free course on LinkedIn and email strategies, packed with templates and actionable tips to help you maximize your outreach efforts.
Don't forget to subscribe to our podcast and share it with your network. Check out our website and social media platforms for more insights into agency operation and scaling. Get ready for an episode filled with practical advice and inspiring stories on how to elevate your agency's sales game. Let's jump right in!