Not only are emotions and data NOT opposites, emotions actually ARE data. They are something to be studied and understood. 

Sir Martin Sorrell discusses data and emotions from the point of view of how to harness both in advertising.

In May 2020, we hosted Sir Martin Sorrell, Executive Chairman of S4 Capital and Founder of WPP. Sir Martin Sorrell remained its CEO for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. 

Sir Martin Sorrell shared stories about his earliest business days and how he overcame some of his toughest challenges, as well as how he sees the future and how he now enjoys supporting the next generation.