Pioneers and Pathfinders Nicole Bradick Returns
Aug 6, 2025
Nicole Bradick, Global Head of Innovation at Factor and former founder of Theory and Principle, returns to discuss her fascinating journey in legal tech. She emphasizes the importance of being a healthy skeptic about new technologies and explores how generative AI could improve access to justice. Nicole also shares insights on navigating the challenges of selling a company, the significance of understanding user needs in tech, and offers valuable advice for aspiring legal tech professionals aiming to innovate in a complex landscape.
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Why She Sold Her Company
- Nicole explains selling Theory and Principle to Factor was driven by timing, culture fit, and complementary capabilities.
- She valued joining a larger R&D and corporate legal capability while keeping design-led work intact.
Design Becomes Programmatic
- Design still guides product decisions, but generative AI forces designers and developers to collaborate from day one.
- Many UX choices become programmatic decisions to mitigate legal risks automatically.
Segment By User Behavior Not Role
- Segment users by method of usage, power level, and comfort rather than role or practice area.
- Build multifaceted experiences so power users and cautious users each get appropriate interfaces.