This episode of STRonomics is proudly sponsored by MarketMySTR.com, the leading marketing platform for STR Industries.
In this episode, industry experts Bill Faeth and Kenny Bedwell discuss strategies to stay ahead in the short-term rental market amid increasing regulations, market saturation, and rising interest rates. They share insights on investment trends, marketing tools and platform 'Market My STR'. They also discuss factors that impact Airbnb rankings, emphasizing the importance of listing optimization, dynamic pricing, gathering positive reviews and unique property features. Additionally, they highlight the potential of amenities and services like handicap-accessibility and pet-friendliness to boost rankings and conversion rates, despite these being often overlooked.
00:00 Introduction to Short Term Rentals
00:28 The Power of Marketing in Short Term Rentals
00:55 The Importance of Communication Tools in Short Term Rentals
01:12 The Role of Marketing Platforms in Boosting Your Business
01:26 The Art of Podcasting in Short Term Rentals
01:43 The Secret to Ranking in 2024
02:20 The Impact of Pricing, Listing Optimization, and Amenities on Ranking
03:23 The Power of Reviews in Ranking
05:17 The Importance of Photos in Ranking
08:06 The Role of Amenities in Ranking
15:17 The Impact of Cancellation Policies and Pricing on Ranking
19:57 The Importance of Unique Value Propositions in Ranking
22:46 Conclusion: The Key Elements to Ranking in Short Term Rentals
We handle the day-to-day tasks of your short-term rental, giving you the freedom to grow your business and focus on the things that matter most. In the dynamic landscape of short-term rentals, success lies in the details. At STR Super VAs, we bring expertise to every facet of your business, ensuring those details are meticulously managed. Click here to learn more about how you can integrate VAs into your business! https://www.strvas.com/
Watch this podcast each Thursday on our YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA
Instagram: Kenny_Bedwell
You can find more of Bill online at:
Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1
Build STR Wealth: https://buildstrwealth.com/
Instagram: @BillFaeth73
Tik Tok: @bfaeth
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