Product Momentum Podcast 100 / The Emergence of Product + Design Leadership, with Jesse James Garrett
When UX design guru Jesse James Garrett first started out, user experience as we know it today wasn’t even a thing. Yet he remains among the most prominent voices in digital product design. As both witness and catalyst for more than 20 years, Jesse’s work in this space triggered much of the UX evolution and inspired the cultural change we’re now experiencing within our organizations. The emergence of product and design leadership has accelerated the ‘professionalization’ of traditional roles and has empowered teams to deliver better products and user outcomes.
As Jesse explains in this – the 100th episode of the Product Momentum Podcast – “The exciting thing is that many product leaders are finding the way to gain the empowerment and the support and the leverage to drive not just good product outcomes, but organizational outcomes that fundamentally shift the way these organizations approach and think about what they do.”
Product leaders are forever balancing the technical realities of what it takes to deliver a good product with the market realities of the business model, the competitive landscape, and customer realities, he continues. “And what I’m seeing are product leaders turning to design as a way to deepen their expertise … around that customer piece of the equation,” Jesse adds. “The designers who are elevating into those more senior leadership roles are the ones who are able to frame design in terms of its ability to deliver value around user insight more than around delivery.”
Sean and Paul chat with Jesse not to wax nostalgic about the early days of UX, but instead to discuss the growing influence that human-centered design is having on human-centered decision-making, which eventually brings about a human-centered culture within organizations.
Listen in to hear more tips from Jesse James Garrett about strategic leadership and the role of design in delivering value in this 100th episode of Product Momentum.
You can also watch our conversation with Jesse James Garrett on the Product Momentum YouTube channel!
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