Equity Shot: Here's what you missed at Apple's 'Glowtime' event
Sep 9, 2024
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Amanda Silberling, a TechCrunch correspondent renowned for her insights on tech events, breaks down Apple's recent 'Glowtime' announcements. Key highlights include the latest iPhone 16, Apple Watch Series 10, and AirPods 4, featuring groundbreaking AI innovations and camera enhancements. The discussion also touches on Apple's commitment to eco-friendly materials and sharing updates on upcoming macOS Sequoia and iOS 18. For tech enthusiasts wanting a quick overview, this recap delivers all the essentials!
Apple's iPhone 16 emphasizes artificial intelligence with innovative features like a dedicated camera button enhancing user photography experiences.
The new Apple Watch Series 10 showcases AI-driven contextual cues for app accessibility, reflecting Apple's commitment to personalized user interaction.
Deep dives
Innovations in the iPhone 16
The iPhone 16 introduces a significant focus on artificial intelligence, with its features designed to enhance user experience through an integrated AI system developed by Apple. This innovation includes a dedicated camera button, aiming to elevate the photography capabilities of the device, appealing to both casual and professional photographers alike. The new model is constructed with aerospace-grade aluminum, providing a display that is 50% more resistant to scratches and drops, which is particularly beneficial for users prone to accidents. Overall, these advancements in design and functionality highlight Apple's commitment to leveraging cutting-edge technology for improved consumer interaction.
AI Integration in Apple Devices
Apple's commitment to artificial intelligence extends beyond the iPhone 16, as seen in the newly launched Apple Watch Series 10, which features contextual cues that enhance app accessibility based on user habits and locations. This means that, for example, fitness apps will be more readily available in environments where users typically engage in physical activities. Additionally, the AirPods 4 incorporate AI for personalized spatial audio and improved interaction with Siri through gesture recognition, such as headshakes and nods. Furthermore, Apple is taking strides toward sustainability with the Titanium Apple Watch, made from 95% recycled materials and powered by renewable energy, demonstrating a forward-thinking approach in both technology and environmental responsibility.
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Highlights of Apple's Glowtime Event: Innovations and Eco-Friendly Advances
Don’t have an hour and forty minutes to devote to watching the replay of Apple’s 'Glowtime' event? As expected, the show was packed with AI announcements, from new chips to creative features. TechCrunch Minute's Amanda Silberling is taking over to catch you up in just a few minutes. Equity will be back with a deeper dive on how startups can compete with Apple's latest move, so stay tuned!
Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.
Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes over at Simplecast.
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
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