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Having a strong competitive advantage in the market is what makes businesses thrive, especially in challenging times such as the upcoming recession. To break through the barriers of these challenging times, changemakers need to focus on their business's operational models and look for opportunities to innovate.

In Episode 19 - Market Leaders: Dare or Die, our CEO Somayeh Aghnia invites Kate Fletcher, a coach, mentor, and chairwoman of scale-up businesses put forward the three crucial value disciplines and shed light on how each contributes to building a promising business with the potential to sustain growth during the recession.