Making Music City Resonate By Owing a Unique Selling Proposition with Butch Spyridon

Butch Spyridon has led Nashville to become a $7B-a-year destination through its iconic Music City branding and image. Butch recounts some of the risks he took to put Nashville on the map, including the creation of two major destination-first films and embracing activations to bring in more tourists. Butch has been President/CEO of the Nashville Convention and Visitors Corporation since 1991.