Today's episode is a short summary of my interview in 2020 with Annich Macintosh, the Editor and CEO of the "Loyalty Magazine Group" in the UK, focusing on their loyalty awards.
Annich explains the approach, some notable winners in 2020, and also some key trends and changes she noticed in consumer behaviour that loyalty professionals need to notice and factor in to their plans in a pandemic-changed world.
As these awards have now been re-branded, I also share the new positioning and remind everyone to enter for the new International Loyalty Awards being awarded in London in 2022.
Show Notes:
1) Annich Macintosh Editor and CEO, Loyalty Magazine Group
2) International Loyalty Awards
Let's Talk Loyalty