#275: Your 2026 Farm Marketing Business Plan - Part 1: Why You Need an Impossible Goal

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What would your farm look like if you knew—really knew—you couldn't fail? Most of us stopped dreaming big somewhere around middle school. We've been trained to set "realistic" 10% growth targets we can hit by just grinding harder. But here's what I know after years of coaching farmers: working harder has a ceiling. You cannot out-hustle your way to your dream farm. In this episode, you'll discover: - The exact questions my clients answer before seeing results like 86% sales increases - Why "impossible" goals actually work better than practical ones - How to put yourself on your own non-negotiables list - Why failure is literally the only path to success This is Part 1 of 3—let's build your 2026 marketing plan together.

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