The Truth about College Admission The Truth About Admission Strategies - Ken Anselment
Sep 30, 2025
Ken Anselment, Vice President for Enrollment Management at RHB and author of Climbing the Admissions Leadership Peak, shares insights from his extensive career in higher education. He discusses the complexities of early decision strategies, how different institutions utilize them, and the marketing trends surrounding admissions. Ken emphasizes the importance of students taking control of their admissions journey, urging them to thoughtfully construct their college lists and remember their power in the process.
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Scholarship Changed His College Choice
- Ken chose Marquette over Notre Dame after receiving a scholarship that made it affordable.
- He stayed there 12 years after graduation and began his admissions career at Marquette.
Immediate Transition To Consulting
- In 2022 Ken moved from Lawrence University to RHB the day after leaving his prior role.
- He quickly gained exposure to many institutions and market positions as a consultant.
Different Schools, Similar Change Challenges
- Consulting exposed Ken to many institutional challenges that share patterns despite unique contexts.
- Organizational change is the common denominator across varied enrollment problems.
