Understanding The Full Customer Discovery Process

Practitioners turned tech founders give us a unique view into the customer discovery process because they usually start their companies in order to solve a problem they've experienced themselves. Such is the case for attorney turned startup founder Alex Nordholm, CEO of DealWIP, a legal tech startup whose product is a SaaS due diligence project management and workflow tool for corporate attorneys, investment bankers, accountants, and other transaction advisors. In this episode I speak with Alex about how he and his team fully integrate engineering into the product development cycle, bringing in engineers early, sharing the "Why" behind feature requests, and not surprisingly getting much better product market fit as a result.

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