Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss

Mylene Ong is the Head of Strategy at Colenso BBDO in Auckland, New Zealand. She has worked in New York, Shanghai, and her hometown Singapore. Much of our discussion uses Singapore, a country that is just over 50 years old, as a metaphor for the future of advertising. We also discuss: - Adapting yourself to different cultures - Generalists and specialists in strategy departments  - How working in a small market in an agency that consistently does good work might be the only shortcut there is  You can find Mylene here https://nz.linkedin.com/in/mylene-ong  P.S. I think she's hiring. P.P.S. According to various rankings, Colenso BBDO, is one of the best advertising agencies in the world http://www.colensobbdo.co.nz For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.