Side Hustle School Ep. 3181 - Q&A: “Should my first info product be $30 or $300?”
Sep 16, 2025
Should you price your first info product at $30 or $300? The discussion dives into the psychology behind perceived value and the consequences of attracting budget-conscious customers. It emphasizes the fine balance between low and premium pricing strategies. Listeners gain actionable insights into creating effective pricing that resonates with their target audience. Learn how to navigate these challenges and confidently launch your digital product.
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Chapters
Transcript
Episode notes
Price Signals The Market
- Price signals the market and shapes who will buy your product.
- Perceived value and buyer psychology matter more than production hours.
Anchor High And Stair Step Prices
- Consider market norms before picking a price and match the product's promise to that lane.
- Anchor high, then offer discounts or lighter versions later to capture different buyers.
Transformation Deserves Higher Price
- A product that delivers a true transformation belongs in the higher-priced lane.
- Low price can undermine perceived credibility for outcome-driven offers.