Starter Story How I grew my mobile app to $17K per month | Starter Story
Jan 12, 2026
George Lampropoulos, a college student and the innovative mind behind Wrestle.ai, reveals the journey of creating his AI-driven wrestling coaching app that hit $17K a month shortly after launch. He dives into 'vibe coding' techniques and discusses his influencer marketing strategy that helped catapult his app into the spotlight. George also shares the importance of a compelling onboarding process and how he leverages AI to enhance team efficiency. His insights on building viral apps and overcoming setbacks provide valuable lessons for aspiring entrepreneurs.
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Early Viral Hype Then Hard Failure
- At 15 George built a social self-improvement app that went viral but failed after slow development.
- He lost money, worked at TJ Maxx, and used the experience to fuel his startup persistence.
Design Ideas With A Gotcha Moment
- Craft ideas with uniqueness, helpfulness, and a gotcha moment to stop scrolling.
- Ensure the idea is novel enough to convert creatives into downloads.
Design For Your User First
- Define who the app is for and choose UI that fits that buyer before building.
- Build the framework first, then add functionality and sharing features for organic growth.