#2 Reactive PR with Sophie Rhone

We chat all things reactive PR and newsjacking with experienced digital PR specialist and SEO speaker, Sophie Rhone. The episode dives into the critical importance of putting clients at the very heart of conversations and explores strategies to reach a larger audience through timely, relevant, and engaging content. We delved into the benefits of reactive PR, such as engaging with trending topics and breaking news to capture audience attention.

00:00:00 - Introduction to Digital PR Welcome to the Digital PR Podcast, where hosts Steve Baker and Louise Parker introduce the topic of reactive PR and newsjacking.

00:01:20 - Understanding Reactive PR and Newsjacking Sophie Rone explains the concepts of reactive PR and newsjacking, discussing how brands can position themselves as experts by responding to breaking news and trends.

00:05:30 - The Popularity of Reactive PR The conversation shifts to the increasing adoption of reactive PR by agencies and brands, with Sophie discussing the benefits of quick turnaround stories compared to traditional hero campaigns.

00:12:00 - A/B Testing in Reactive PR Sophie shares insights on A/B testing in reactive PR, emphasising the importance of testing different headlines and pitches to maximise the chances of media coverage.

00:20:00 - Future of Reactive PR The discussion concludes with predictions about the future of reactive PR, including the potential for planned reactive strategies and the importance of creativity in the industry.

Check out the full transcript here.

About the Digital PR Podcast

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can listen on Spotify, Apple Podcasts, or watch on Youtube.

We started the podcast back in December 2022, hosted by our very own Heads of PR at Lou and Steve. Since then we have launched three seasons featuring a variety of conversations with guests from the digital PR industry, alongside lots of insightful 'minisodes' with some of our own PR team sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

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