The ExecMBA Podcast ExecMBA Podcast #402: Preparing Students for the AI Age with Professor Raj Venkatesan
8 snips
Jan 2, 2026 Professor Raj Venkatesan, a marketing faculty member at the Darden School of Business, shares his insights on preparing students for the AI age. He discusses the innovative structure of the MSBA program, emphasizing hands-on projects and the integration of AI into the curriculum. Raj introduces the concept of 'chimeric talent,' blending domain expertise with AI skills as essential for the future job market. He also delves into ethical AI, the impact of generative AI on marketing, and how companies are navigating the AI landscape.
AI Snips
Chapters
Books
Transcript
Episode notes
From Engineering To Marketing And AI
- Raj Venkatesan described his path from computer engineering to marketing and AI, noting early exposure to neural networks in 1997.
- He joined UVA in 2006 and has taught across MSBA, MBA, and executive formats, enjoying applied work with students.
AI Infuses Every Business Discipline
- Raj explained AI touches every discipline at Darden, from strategy to ethics and operations.
- The LaCrosse Institute coordinates research and teaching to promote responsible, practice-focused AI.
Learn By Building Real Capstones
- MSBA uses integrated modules where courses share a capstone so students apply lessons immediately to real sponsors.
- Work with real companies like Hilton, Microsoft, and DoorDash to build practical AI skills.
