Anja Simic on Building Deel’s Content Marketing Team, Creating Multi-language Content, and Leveraging Location-based SEO

Join Nate Matherson as he sits down with Anja Simic for the twelfth episode of the Optimize podcast. Anja Simic is currently the Director of Content Marketing at Deel, the all-in-one HR platform for global teams. She’s also a passionate advocate for remote work and leveling the playing field for diverse talents worldwide. Anja walks us through the process of building an all-star global remote-first content and SEO team. Throughout the conversation, Anja and Nate discuss roles like SEO Managers, Content Ops, Writers, and more. Beyond team formation, Anja gets tactical with strategies and tips for creating multi-language content, leveraging location-based SEO, and creating workflows for remote teams. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Anja on LinkedIn & Twitter

What to Listen For:
02:09 Anja’s Background 

05:49 How do you know when to invest in content?

07:27 Building an SEO and content marketing team

12:11 When to re-visit content and create content operations processes

15:23 Creating call-to-actions (CTAs) for each stage in the funnel

18:27 How increasing your content library impacts conversion rate for returning traffic

20:10 What does it mean to build authority in 2023?

22:48 Anja’s thoughts on AI and AI-generated content

27:40 Breaking down the role of a SEO Content Manager 

29:57 How to set KPIs and Goals for content and SEO teams

33:36 Importance of cross-functional teams for SEO

36:19 Anja’s strategy for Deel’s Location-based SEO and content marketing

38:14 Anja’s tips for creating and managing multi-language content and SEO

40:24 Lightning Question Round