Jen Smith is an industry recognized B2B Marketing leader, creator of marketing unicorn teams, and recent CMO at MarketingProfs which has supported over 700,000 marketers with expert advice. She believes that marketing leaders must show real impact on business growth in order to be considered relevant, keep their best and brightest talent, and have a seat at the executive table. Through brand, digital, creative, and demand generation leadership, Jen has 5x'd marketing sourced pipelines and surpassed marketing goals across industries.