Leanne on Demand Daily with Leanne Hughes 🌴 206. Naming things…
I’m halfway through a big week working with a team—lots of rich convos and aha moments. One theme that popped up today? Naming things. Not just for the sake of it, but naming as a way to clarify, energise, and bring ideas to life.
In this episode, I chat through:
✨ Why I love naming things and how I approach it
🧠My favourite naming tools: portmanteaus, alliteration, rhyming, clarity
đź’¬ The questions I ask before naming anything
🎯 Why AI can’t (yet) compete with human nuance in naming
🌾 The story behind one of the BEST titles I’ve ever heard: Calm the Pharm
đź“Ł How titles like Roasted by Leanne and The 2-Hour Workshop Blueprint were born
🎤 Why naming is part of the marketing, experience, and expectation-setting all in one
Whether you're naming a podcast, product, or process—this one’s for you.
Oh—and yes, that ding you hear is my air fryer, because podcasting waits for no one.
🛠️ Mentioned concepts:
- Portmanteau (e.g. Friendtor, Zoomtigue)
- Alliteration (e.g. First Time Facilitator)
- Using client language for naming
- Naming trends (e.g. “roast” as a product concept)
💬 Let me know—what’s your favourite name you’ve ever created? Or what’s one you wish you had thought of first?
Thanks for listening and I’ll catch you tomorrow! 🙌
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