In this episode of Leadership Conversations by TSB, Professor Alex Edmans discusses the concept of 'rational sustainability' - an evidence-based approach to sustainability that focuses on long-term value creation rather than politics or ideology. He explains how boards should evaluate sustainability issues rationally, focusing on outcomes over labels, questioning assumptions, and recognising diminishing returns and trade-offs. Alex provides examples of how sustainability initiatives driven by a desire to serve society can also lead to long-term profits. He argues that rational sustainability allows companies to make decisions that serve both business and society. Frederik Otto, Executive Director of The Sustainability Board is hosting.