"If want better conversion rates during your launch, you can't only focus on lead gen. You also have to qualify those leads. And that's why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them."

Find it quickly:
0:00 - Intro
3:32 - What we would do before we launch a product
6:25 - Step 1: Generate Leads (instead of asking for a purchase, you ask for an email)
7:44 - How much lead gen do I need to do before actually launching a course?
9:20 - Do I need more leads for a high ticket item?
9:50 - What is a typical conversion rate for an email list?
10:51 - What if I've built trust but haven't launched yet?
13:11 - Step 2: Engage your leads
14:09 - Best ways to engage your audience
16:20 - Using Mighty Networks to qualify leads + sell
17:17 - Step 3: Beta Launch + gather testimonials
20:35 - How to avoid cannibalizing your sales
21:45 - Pre-sell to our list (at a discount)

23:10 - Are live webinars still worth it?
26:50 - Are webinar replays worth it? What are the alternate options?
29:15 - Should you run ads to your webinar?
30:25 - Should you do an open/close cart? How long should it stay open?
33:25 - What kinds of emails should you send?
37:50 - Should you run retargeting ads?
39:40 - What happens after the cart closes? How do you decide to do a downsell?

Show notes and additional resources can be found at: https://daveyandkrista.com/how-launch-course-2023/

Episode 163: How to Launch a Course in 2023