The holiday season is the perfect time to turn one-time shoppers into lifelong superfans, but it takes intentionality. In this episode, I’m sharing the three biggest mistakes businesses make during Black Friday and beyond—like focusing only on acquisition, bombarding customers with overwhelming marketing, and ignoring loyal superfans. I’ll give you actionable tips to avoid these pitfalls, from creating a strong retention plan to preparing your team for the holiday rush with empathy and efficiency. Lastly, I’m sharing an exclusive Black Friday offer for my Six Weeks to Superfans Masterclass. Whether you’re selling or shopping this season, there’s something in this episode for you!

Use code SUPERSALE to save $150 on the Six Weeks to Superfans Masterclass.

Enroll here

*Please note: you will be asked to create an account on Academy of Mine before you’re able to enter the coupon code.

For teams of 10 or more, email me at brittany@brittanyhodak.com 

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