Trading Secrets 165. From chicken fingers to one of the richest people in the world! Raising Cane’s founder and CEO Todd Graves reveals his path to building the wildly popular restaurant from the ground up
May 13, 2024
01:22:16
This week, Jason is joined by founder and CEO of Raising Cane’s Chicken Fingers, Todd Graves!
Having come up with the idea for a chicken finger restaurant chain back in 1996, Todd took a true entrepreneurial path by funding the startup with an SBA loan and his own personal savings. 28 years later, Todd is now one of the 500 richest people in the world, being named to the Forbes and Bloomberg’s recent billionaire list. With over 800 locations in 40 states and five countries, 3.8 billion in revenue last year, Raising Canes is a name brand that on its own merit has become a pop culture icon to fans and customers everywhere.
Having come up with the idea for a chicken finger restaurant chain back in 1996, Todd took a true entrepreneurial path by funding the startup with an SBA loan and his own personal savings. 28 years later, Todd is now one of the 500 richest people in the world, being named to the Forbes and Bloomberg’s recent billionaire list. With over 800 locations in 40 states and five countries, 3.8 billion in revenue last year, Raising Canes is a name brand that on its own merit has become a pop culture icon to fans and customers everywhere.
Todd gives insight to the marketing strategy he has adapted over the years, the love of hanging out with inspiring people from all walks of life, how he was approached to be the lead for The Bachelor, how much of a hand he has in the company and what he wants to do long term with the business, his best advice for those who are expanding their business, working lease deals to open more restaurants for $100k, and coming together during crisis. Todd also reveals how they adapted during the COVID-19 pandemic, how staying privately owned makes a huge difference, the impact of Cane’s Love for the employees, how Post Malone got involved with Raising Canes, why he pushes someone with their own concept to open that, his thoughts on franchising, and what he think is next for Raising Cane’s. Does he pay people an appearance fee for events? Which reality show did he go on? What does the average unit volume at?
Todd reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests:Todd Graves
Stay connected with the Trading Secrets Podcast!
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Trading Secrets Steals & Deals!
Kion Aminos:
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BetterHelp:
If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge. Get it off your chest, with BetterHelp. Visit BetterHelp.com/tradingsecrets today to get 10% off your first month.
Trading Secrets is sponsored by BetterHelp
ZocDoc:
Once you find the doc you want, you can book them immediately —no more waiting awkwardly on hold with a receptionist. These docs all have verified reviews from actual, real patients. Head to Zocdoc.com/TRADINGSECRETS and download the Zocdoc app for free and book a top-rated doctor today.
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Todd reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests:Todd Graves
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Kion Aminos:
You cannot build muscle without EAAs and you must get them from protein or supplements like Kion Aminos. The contains more EAAs, is absorbed/utilized easier, and is better at building muscle than protein plus it helps you recover better so you can bounce back and get back to working out faster. Go to getkion.com/tradingsecrets to save 20% with a risk-free, 60-day, money-back guarantee
BetterHelp:
If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge. Get it off your chest, with BetterHelp. Visit BetterHelp.com/tradingsecrets today to get 10% off your first month.
Trading Secrets is sponsored by BetterHelp
ZocDoc:
Once you find the doc you want, you can book them immediately —no more waiting awkwardly on hold with a receptionist. These docs all have verified reviews from actual, real patients. Head to Zocdoc.com/TRADINGSECRETS and download the Zocdoc app for free and book a top-rated doctor today.
Hims:
Hims is changing men’s healthcare by providing access to affordable sexual health treatments, from the comfort of your couch. Hims provides access to doctor-trusted ED treatment options such as chewable Hard Mints, brand-name treatments like Viagra, or generic alternatives for up to 95% cheaper. The process is simple and 100% online. No uncomfortable doctor's visits. Start your free online visit today at Hims.com/TRADINGSECRETS