Building a $700k ARR newsletter - Manu Cinca, Stacked Marketer
Apr 10, 2024
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Manu Cinca, founder of Stacked Marketer, shares his journey of bootstrapping a newsletter to $700k ARR, acquiring 2 newsletters, and raising funding. Topics include transitioning from poker to entrepreneurship, strategies for subscriber growth, building a newsletter business, and the decision to raise funding.
Transitioning from poker to entrepreneurship can lead to innovative business ideas.
Building a successful newsletter requires targeted subscriber acquisition and sustainable growth strategies.
Deep dives
Manu Chinghoo's Journey from Poker to Entrepreneurship
Manu Chinghoo transitioned from being a poker player and coach to the founder of Stat Marketer, a successful marketing email newsletter. His love for poker led him to understand the affiliate marketing world, where teaching poker skills and offering starting bonuses influenced his approach to building a product. This journey from poker to entrepreneurship showcases how varied experiences can contribute to innovative business ideas.
Building Stat Marketer: From Idea to Execution
Manu Chinghoo's idea for Stat Marketer stemmed from a gap he identified in the market for a marketing-focused newsletter, inspired by Morning Brew's success in the finance niche. His initial focus was on curating mainstream marketing news into valuable insights for marketers. By leveraging personal connections, community engagement, and a targeted approach to acquiring subscribers, Manu successfully grew Stat Marketer from a concept to a thriving business.
Challenges, Learnings, and Growth Strategies for Stat Marketer
Stat Marketer faced challenges in achieving revenue goals due to market conditions impacting ad budgets, underscoring the importance of sustainable growth strategies. Manu Chinghoo's decision to raise external funding aimed to accelerate product development and ensure long-term stability. Through consistent efforts like newsletter swaps, referral programs, and strategic ad placements, Stat Marketer navigated growth hurdles and continued its path to success.
Manu Cinca is the founder of Stacked Marketer, a daily marketing newsletter he bootstrapped to $700k. In 2023, he acquired 2 newsletters to bring the subscriber count to 100k and raised a small 250k funding round to help boost growth.
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