Indie Bites Building a $700k ARR newsletter - Manu Cinca, Stacked Marketer
Apr 10, 2024
Manu Cinca, founder of Stacked Marketer, shares his journey of bootstrapping a newsletter to $700k ARR, acquiring 2 newsletters, and raising funding. Topics include transitioning from poker to entrepreneurship, strategies for subscriber growth, building a newsletter business, and the decision to raise funding.
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From Poker to Newsletters
- Manu Cinca's journey started with poker in high school, evolving into coaching and playing professionally.
- He learned about affiliate marketing through poker rooms incentivizing players with training and starting capital.
Stacked Marketer's Origin
- Inspired by Morning Brew's finance focus, Manu created Stacked Marketer to fill a similar niche for marketing news.
- He began by seeking feedback from friends and then expanded to online communities, building an initial subscriber base organically.
Early Newsletter Growth
- To gain initial newsletter subscribers, start by engaging close friends and relevant communities for organic feedback and growth.
- Leverage free marketing channels and consider paid promotions within tightly knit communities, but avoid broad paid advertising initially.