Pitch Deck | Definition Minute | Behavioral Economics in Marketing Podcast

A pitch deck is a concise and visually engaging presentation that provides an overview of a business idea, startup, or project to potential investors, partners, or stakeholders. It is an essential tool for entrepreneurs and business leaders seeking to convey their vision, business model, and value proposition in a compelling and structured format. Pitch decks are typically used during meetings, presentations, or pitch events to spark interest and secure financial support or partnerships.

📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature. 

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism