In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is to hire a 16-year-old Tiktoker and let her create funny content for you. You can also explore posting provocative poses, drinking provocative drinks, and being in provocative places.
If you know Christopher well, you will be certain, there is sarcasm in the above paragraph. Today, he will discuss the real deal on reaching the top of your game. It doesn’t include any secret hack or how-to of sorts, but a real-life narration of his personal experiences on how he did it.
No Secret Hack
There is no secret hack. In Christopher’s case, he did not experience a major breakthrough or a celebrity moment that kickstarted his career. We usually see influencers who brag about being on the “Oprah List” or have guested on big podcast shows. Christopher advises you that this is not the only way to the top.
“In my life, but I've always been somebody that's had to carry a lot of water to get any kind of a result. So the answer that I'm going to share with you today is both not satisfying — because there is no secret — and fantastic at the same time. I'm going to tell you right off the top, it's disappointing and empowering.” - Christopher Lochhead
Three Things That Matter
There are three things that matter if you want to become a content person. Number one category design. What's the category? What makes you different versus better? So that category design needs to get done for your book for your podcast for you.
Second, you got to do the work. Christopher cites the specifics on this point and third is you have to have a radically generous mindset.
No Self-Made People
Christopher also talks about how we can achieve success: that is through the help of other people. There are no self-made people because a huge chunk of success comes from customers, fans, family and friends who share your product or service (word of mouth).
Aside from word-of-mouth, Christopher also discusses the importance of paid advertising.
“There's no secret. You got to do the work. You got to invest. You're going to have to do some paid marketing. Some of the top digital celebrities out there want you to believe that they just became that way with no marketing at all because they have legendary products,” - Christopher Lochhead
To listen to the real secret hack to becoming a #1 author and top podcaster, download and listen to this episode.
Bio:
Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
Lochhead on Marketing