Auron MacIntyre, a bright star on the right, discusses Budweiser's attempts to buy back the right by bribing Dana White and Kid Rock. They debate if funding the right's patronage network is a good thing. Auron convinces against it using his Four Factor Victory Test. They also discuss controversy around Bud Light's marketing and the power of patronage networks.
Conservatives learned the power of consumer activism through the Bud Light boycott.
Building a strong patronage network is crucial for long-term success in conservative content creation.
Conservative platforms need to cultivate a network of aligned advertisers to maintain independence and provide valuable content.
Deep dives
The Success of a Boycott: Lessons in Consumer Power
The Bud Light boycott was not just a boycott, but a moment of conversion for consumers. The conservative base felt strongly about not wanting to be associated with Bud Light's transgender can campaign, resulting in a significant loss of revenue for the brand. The success of the boycott showed conservatives that they have market power and can hold companies accountable. While some may argue that Bud Light made certain efforts to appease conservatives by paying off critics and appearing on Tucker Carlson's show, these actions do not fulfill the four conditions necessary for forgiveness. Enemies being fired, friends being hired, donations to the patronage network, and a change in HR practices to prevent future transgressions. The long-term impact of the Bud Light boycott is that it teaches conservatives the importance of consumer power and the need to hold companies accountable.
The Power of Patronage Networks
A patronage network consists of individuals or organizations that implicitly support a particular side or cause. While some of the brands advertised on the podcast may have come forward due to their admiration for the content, others already had relationships with the platform. These brands range from conservative-based to those catering to a wider audience. The goal is to create a network of brands that align with conservative values and support the content. However, true patronage networks go beyond advertising and include structural changes within the company, such as hiring friends, firing enemies, and making donations to conservative causes. Building a strong and impactful patronage network on the right side of the political spectrum is essential for long-term success.
The Challenges and Benefits of Advertising on Conservative Platforms
Advertising on conservative platforms like podcasts and news websites presents unique challenges and benefits. The success of the Blaze's subscription-based model shows that conservatives are willing to support content they value. This allows for more diverse content without the limitations imposed by ad blocks or overly cautious advertising policies. However, conservative content creators must navigate the potential for ads to be pulled due to pressure from woke advertisers. This highlights the importance of building a strong patronage network of advertisers that align with conservative values. By having a stable of aligned advertisers and potential for exclusive content, conservative platforms can maintain their independence and provide valuable content to their audience.
Navigating Brand Relationships
Navigating brand relationships on conservative platforms involves a mixture of approaches. Some brands actively seek partnerships due to shared values or admiration for the content. Others may already have relationships with the platform or the larger media company. Additionally, some brands may be more open to advertising with a variety of platforms, while others may be more focused on specific target audiences. Ultimately, the goal is to build a network of aligned advertisers that support the content and the values it represents. This helps create a sustainable and impactful ecosystem that can withstand the challenges of advertising in a politically charged landscape.
The Importance of Supporting Based Brands
In this podcast episode, the speaker discusses the significance of supporting based brands. They mention that many mainstream conservative companies cater to mainstream conservative media, but there is a lack of support for dissident right brands. The speaker highlights that the dissident brands are often small and face budget constraints, making it challenging for them to advertise. Additionally, there seems to be a disconnect between the dissident right community and the need for financial support for content creators. The lack of a strong patronage network and geographic connections hinders the development of a thriving based economy.
Advertising and its Role in Content Creation
The podcast episode also delves into the role of advertising in content creation, particularly in the context of dissident media. The speaker acknowledges that while advertising may not be the preferred aspect of content creation, it is essential for sustaining platforms and creators. They emphasize the power of advertising and the need for support from based brands. The speaker encourages listeners to embrace and appreciate the advertising aspect, as it helps build a patronage network and contributes to the growth of a based economy. They argue that advertising can have a positive impact if done well, aligning with the values and quality promoted by based brands.
Everyone is celebrating our big Gay victory right now, and rightfully so, but let me briefly interrupt you with analysis of an older victory: Bud Light. Joining me is one of the brightest stars not just on the Dissident Right, but on the entire right:
We chat about his recent piece “Don’t End the Bud Light Boycott.”
We argue (healthily) about Budweiser’s brazen attempts to buy the right back by bribing Dana White and Kid Rock, both of whom were platformed by Tucker Carlson for just such a purpose.
I suggest that perhaps Bud Light funding the Right’s yet-to-be-built patronage network could be a good thing, but Auron convinces me otherwise. Any true victory must, he says, adhere to his Four Factor Victory Test:
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