

Roofing + Florida = Path to $100m
Apr 4, 2024
Entrepreneur Matt Jackson shares his journey of scaling a roofing business in Florida to $100m. Topics include: using ROBS for financing, insurance companies driving demand for roofs, standing out in the roofing industry, and vision for organic growth.
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Niche Spray Foam Roofing Moat
- Spray foam roofing forms a niche with limited competition, giving pricing power and a steady demand.
- This niche serves as a moat and foundation to expand into conventional roofing systems.
Insurance Drives Roofing Demand
- Insurance requirements affect roofing demand and technology use, like citizens insurance influencing foam roof replacements.
- Education reduces unnecessary tear-offs, stabilizing niche demand.
Seller Financing as Employment
- The seller agreed to reduce the price and stay on as an employee temporarily to ensure a smooth transition.
- This arrangement required renegotiation to satisfy SBA loan requirements.