Why You Need a Personal Brand (feat Jessica Zweig from SimplyBe)

#66: If you think a personal brand is just for Instagram influencers and entrepreneurs, think again.

Not articulating your personal brand might hold you back from:

• Landing a job that aligns who you are with what you do • Identifying purpose – a theme that connects our stories to our life • Collaborating and connecting with like-minded people • Seeing opportunities to create and influence

This Episode is for the Man Who:

• Ready to define how the world sees them • Desires alignment between what they believe and what they do • Is not sure where to start with creating their own personal brand

Our Guide for this Discussion

Jessica Zweig is the CEO & Founder of SimplyBe., a premier personal branding company based in Chicago.

Fueled by the belief that personal branding isn’t a vanity play, but an opportunity to make the world a better place, Zweig and her female led team at SimplyBe have gained a national reputation for defining and enhancing the personal brands of corporate executives, entrepreneurs, and creatives, transforming them into recognized industry experts and thought leaders.

INC magazine called her a “top digital marketer to watch” and Forbes named her a “personal branding expert”. In 2018 and 2019 she won the coveted Stevie award for “Female Entrepreneur of the Year”. She and her team can be found running workshops and masterminds at companies like Heineken USA, Mars Inc, Nike, and Red Bull, just to name a few.

She is the author of the soon to be published book: “Be. A No Bullshit Guide to Increasing Your Self Worth and Your Net Worth by Simply Being You”.

Jessica currently resides in Chicago, IL with her husband and two dogs, Zooey and Don Julio.

In this Episode:

• How to “embrace our shit” to create our story • The four steps necessary to define your personal brand • The three categories of fans that will follow you

“Branding is an exercise in clarity. The whole secret sauce of being what you want to be is saying it over and over again.”– Jessica Zweig

“My “why” is helping other people find theirs.”– Jessica Zweig