Episode 198 — Discipline by Example with Fred Wingate

Fred Wingate, owner of Noosa Pest Management, joins Nick Bartolo and Patrick Baldwin to share his inspiring journey from professional water skier to thriving entrepreneur in the pest control industry. His story is rooted in discipline and resilience, values that have guided his approach to both sports and business. Fred emphasizes the importance of a people-first philosophy, demonstrating how strong relationships with customers and employees alike are the cornerstone of lasting success. By fostering trust, valuing contributions, and encouraging collaboration, he has cultivated a company culture that drives growth and loyalty. How can businesses effectively balance meaningful relationship-building with the demands of operational efficiency to achieve sustained success?  

Noosa Pest Management’s growth strategy under Fred’s leadership prioritizes refinement over rapid expansion. Over the past year, Fred made strategic decisions to raise prices for certain services and eliminate less profitable offerings, resulting in a significant boost to net profits despite modest overall growth. His disciplined focus on quality over quantity underscores the impact of thoughtful decision-making in driving sustainable success. Looking ahead, Fred plans to launch an inside sales program to broaden outreach while maintaining exceptional service standards. What role does strategic risk-taking play in achieving sustainable growth while preserving a company’s core values?  

Fred’s vision extends beyond business operations, with a deep commitment to community impact. Fred and Ellen Wingate founded the Logan Jett Research Foundation, to help improve the lives of everyone touched by epilepsy, fund research for treatment options while working toward a cure, and provide a network of resources and support. As Noosa looks to the future, Fred remains focused on innovation and customer service, ensuring the company continues to grow with integrity and care. How can organizations weave social responsibility into their business strategies while staying true to their core objectives?

Learn more about the Logan Jett Research Foundation here: https://www.loganjresearch.org/