Flavor University Podcast
Flavor University Ep. 8: Mood Trends
Aug 20, 2021
Senior Application Technologists discuss how flavors can affect consumers' moods, including flavors that put you in a good mood, create a relaxed state of mind, or trigger happy memories. They explore trends in sleep, happiness, and energy-enhancing products. The impact of food on emotional well-being differs by age group. Pairing flavors with tea to evoke specific moods is discussed, along with the importance of mood management in product development.
33:10
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Quick takeaways
- Specific flavors can affect consumers' moods, putting them in a good mood or inducing relaxation.
- The flavor industry is witnessing an increase in products that target mood enhancement and offer functional and healthy ingredients while ensuring they taste good.
Deep dives
Mood Trends in the Flavor Industry
Mood trends in the flavor industry encompass both mood management and mood evocation. Foods can be consumed to create a good mood or induce relaxation. Functional ingredients can be paired with flavors to enhance specific moods. Colors and aromas also play a role in mood evocation. For example, bright yellows and oranges can be invigorating, while dark berries and purples can create a calming effect. Flavors that evoke specific moods are utilized in various food and beverage products, including sleep-inducing teas and energizing snacks.
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