FRAMES Photography Podcast

Chris Niccolls

Oct 24, 2025
In this conversation, Chris Niccolls, a trusted gear reviewer and host of the PetaPixel YouTube show, shares his journey into photography, which began with a Nikon FE. He discusses the challenges of engaging a diverse audience on YouTube and the importance of honest gear reviews. Chris emphasizes practical field testing and how he learned to teach effectively. He also shares entertaining mishaps from his fieldwork and highlights the significance of transparency in reviews. This chat offers insights into the world of photography gear and community.
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ANECDOTE

Self-Taught Start With A Found Nikon

  • Chris discovered photography after finding a classic Nikon FE online and taught himself using The Kodak Joy of Photography.
  • He built a darkroom in his bathroom, shot street work, and later worked at a photo lab and camera store which launched his career.
ANECDOTE

London Working Holiday Shaped His Style

  • Chris moved to London for a working holiday and worked in a photo lab to afford film and darkroom time.
  • He shot street scenes, pride parades, weddings and local bands, learning documentary-style photography.
ADVICE

Match Gear By Asking What Matters

  • Ask photographers what they actually shoot before recommending gear, and match equipment to their goals.
  • Use questioning instead of hard-selling to guide buyers to gear that fits their needs.
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