Side Hustle School
#2920 - Q&A: “Why did you give away your ‘Doing Things’ course?”
Dec 29, 2024
Curious about the idea behind giving away an online course for free? Dive into the motivations for helping others while achieving personal goals. Discover how this bold strategy aids in audience building and receiving valuable feedback. It’s a fascinating blend of generosity and smart marketing!
06:06
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Quick takeaways
- Giving away an online course fosters community engagement and builds trust, leading to greater loyalty and newsletter subscriptions.
- Balancing intuitive decision-making with business logic in product launches allows for content refinement and potential future sales opportunities.
Deep dives
The Decision to Give Away a Course
Giving away an online course can provide unique advantages that extend beyond immediate monetary gain. The decision to offer the course for free was not solely based on a business strategy but stemmed from a desire to engage users and encourage newsletter subscriptions. This approach allows for the nurturing of a community, as participants gain lifelong access to valuable content, boosting trust and loyalty. Additionally, the initiative aligns with the creator's neurodivergent tendencies, facilitating a more intuitive and less pressured method of sharing knowledge.
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