Pipeline Visionaries Building Opportunity with Partner Marketing with Genelle Kunst, VP of Global Marketing at Bloomreach
This episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.
On this episode Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.
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“If you truly wan to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value prop for them to be working with.” - Genelle Kunst, VP of Global Marketing, Bloomreach
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Episode Timestamps:
*(02:32) - Genelle’s role at MarginEdge
*(03:04) - Segment: Trust Tree
*(08:59) - Segment: The Playbook
*(10:38) - Building opportunity with partner marketing
*(22:46) - Creating a brand community
*(26:14) - Optimizing your website to personalize the customer journey
*(27:35) - Segment: The Dust Up
*(33:49) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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