The Cardone Zone GET TO BE FIRST
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Oct 29, 2025 Learn how to claim the top spot in your industry by being prepared and decisive. Discover why dominant companies thrive during downturns while others shrink. Understand that being 'first' is about perception, not just timing, and how crises reveal weaknesses. Embrace challenges as opportunities to grow and seize market share. Grant emphasizes the importance of proactive action over blind optimism and shares strategies to stay ahead, even when the economy falters. Adapt, innovate, and create your own success!
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Dominate The Buyer's Mind
- Being first means dominating the buyer's mind, not merely being first to market.
- Order and perceived importance beat chronological first-mover advantage.
First Place Wins In Downturns
- First-place companies gain share in downturns while weaker players shrink.
- Dominant positions attract customers and survive contractions better than marginal ones.
Create Your Own Economy
- Create your own economy by making your brand first in customers' minds and reducing dependence on macro conditions.
- Spend energy and resources to improve and dominate regardless of broader economic fear.
