Steve Jobs is the authorized self-titled biography of Steve Jobs. The book was written at the request of Jobs by Walter Isaacson, a former executive at CNN and TIME who has written best-selling biographies of Benjamin Franklin and Albert Einstein.
The saga of Steve Jobs in Silicon Valley is the creation myth at large. Launching a startup in the parents garage and building it into one of the world's most valuable companies. He didn't invent everything outright, but he was a master at putting together ideas, art and technologies in ways that invented the future.
Some leaders push innovations by being good at big picture, others by mastering details. Jobs did both relentlessly. He launched a series of products over 3 decades that transformed whole industries:
- Apple 2 which took Wozniak's board and turned it into the first personal computer
- Macintosh popularized graphical user interfaces
- Toy Story and other Pixar blockbusters, opened up the miracle of digital imagination
- Apple stores, reinvented the role of a store in defining a brand
- iPod changed the way we consume music
- iTunes saved the music industry
- iPhone, which turned mobiles into music, photo, video, email and web
- App Store, spawned a new content creation industry
- iPad, launched tablet computing
- iCloud, demoted computer from its central role in managing our content and let all of our devices sync seamlessly
- And Apple itself, which became the most valuable company in the world
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