The Entrepreneurs

Eureka: Building consumer apps for brands in under a week with no coding required 

Sep 19, 2025
David Brunier, CEO of Cata and co-founder of Flash Coffee, shares insights from his experience scaling tech-enabled F&B businesses. He discusses creating a SaaS platform that enables brands to launch consumer apps in under a week without any coding. Discover how Cata helps restaurants and retailers transition to digital platforms with minimal costs. His journey underscores the importance of innovation in today's retail landscape and offers valuable lessons on turning offline retail into successful online ventures.
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ANECDOTE

Serial Founder Built Flash Coffee Tech

  • David Brunier started multiple ventures including a wine e-commerce and Flash Coffee before founding Kata.
  • He scaled Flash Coffee into a digital-first coffee chain and later reused that tech to help other brands.
INSIGHT

Retail Lagged Behind Digital Expectations

  • Retailers expect digital experiences but many lack suitable technology partners.
  • This gap motivated building an in-house app that outperformed available SaaS options.
ADVICE

Don't Build Consumer Apps Without Parity

  • Avoid building consumer apps in-house unless you can match market-leading feature sets.
  • Don’t spend millions and a year on a product customers will dislike for lacking parity with major players.
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