Navigating the Evolution of Retail Media

On the season one finale, our hosts sit down with Google’s Head of Retail Media Shawn McGahee and Senior Account Executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.  

During the conversation, McGahee and Naylor delved into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasized the importance of item data and audience targeting in driving effective retail media campaigns. 

Learn how AI can streamline and strengthen retail media: https://www.adweek.com/partner-articles/ai-has-the-potential-to-streamline-and-strengthen-retail-media/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

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