This episode of the podcast is dedicated to a discussion around branding and why it is important to develop a story for your brand. Bill Rempe, the president and co-founder of Velvet Hammer Branding, is the podcast guest and his insights into increasing consumer engagement and answering the large "Why" of the business are invaluable to consumers and business owners alike. Additionally, he touches upon the role branding plays in the life of the individual in terms of perception. For more information on Bill and his company, check out Velvet Hammer Branding and to learn more about the Entrepreneurship and Sustainability Program at Cincinnati Hills Christian Academy and opportunities to sponsor this podcast, go here.