Episode 9 - Sara Kelly - What is a brand?

In this episode of Entrepreneur Conversations, James Martin sits down with branding expert Sara Kelly, whose career has spanned work with iconic global names like Coca-Cola and Pepsi. But it was a personal health crisis - her battle with cancer - that truly reshaped her perspective on business, branding, and the kind of clients she chooses to work with today. Sara shares how her definition of success has evolved, why authenticity now sits at the heart of her work, and how her experiences have led her to build a more values-driven approach to branding. This powerful conversation is a must-listen for entrepreneurs seeking alignment between personal growth and professional purpose.