Back in January, Michelle Cordeiro Grant, CEO and founder of Lively (those cute bras you see on Instagram!), was consumed by ways to expand the brand’s brick and mortar presence. What seemed like a paramount concern quickly changed as the news of coronavirus set in.

With shoppers now spending more time online looking for purchases, Michelle decided to embrace the challenge, rather than shy away from it. Taking inspiration from such well-known companies as Apple, Exxon and Disney, all of which started during “periods of correction,” Michelle shares her belief that this is actually a fertile time for business if it can work to meet the needs of consumers. As she says, “This is the time to try a lot [of different things] and break shit,” knowing that each experiment takes you one step closer to success.

Thanks for listening!

We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram.

Big Ideas

How to get more eyes on your company. [03:36]
How new business practices learned during COVID can translate to future success. [07:14]
Ways to keep your team motivated in uncertain times. [09:46]

Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s the Time to Try: Michelle Cordeiro Grant of Lively