
The Impulso Podcast E63: How does Luckin Coffee open 1000 new stores every month?!
Mar 1, 2024
Luckin Coffee is making headlines with its staggering pace of opening nearly 1,000 new stores each month. The discussion reveals how it has eclipsed Starbucks in sales, prompting questions about its true competitors. Experts analyze Luckin's aggressive expansion in China, fueled by operational strategies and technological innovations. The podcast also delves into the challenges of entering the Southeast Asian market and contrasts Luckin's model with Cotti's franchise approach. Key insights into consumer behavior and data-driven decision making provide a fascinating look at the coffee industry.
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Explosive Expansion Has Hidden Costs
- Luckin opened 2,975 stores in Q4, roughly 1,000 per month, driven by both capability and strategic urgency.
- Rapid expansion balances opportunity with risks like poor location choice and supplier strain.
Benchmarking Starbucks Is A Story Move
- Luckin frames Starbucks as a benchmark for investor narratives despite serving a different customer segment.
- Benchmarking Starbucks makes Luckin's story digestible to U.S. investors even if operations differ.
Data-First Operations Power Scale
- Luckin's true edge is deep tech and data-driven operations rather than just product experience.
- Their data-first approach fuels R&D, site selection, and operational efficiency at scale.
