S09 E08: Carrie Baker, President of Canada Goose

Scott Kerr sits down with Carrie Baker, president of Toronto-based luxury outerwear company Canada Goose, whose signature coats and parkas are commonly spotted on Hollywood celebrities and affluent urban consumers. Carrie discusses how the six-decade-old family-owned business, once a brand worn exclusively by Canadian rangers and arctic explorers evolved into a $1 billion global luxury lifestyle brand. She also talks about its commitment to remaining a “Made in Canada” brand, how winter wear became a hot category, why the brand is all-in on brick-and-mortar, expanding its offerings into non-parka products, putting a focus on the female consumer, and why it finally went fur-free. Plus: How Canada Goose is approaching Web3 

Featuring: Carrie Baker, President of Canada Goose (canadagoose.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com

This episode is sponsored by Ulysse Nardin

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